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LOCATION: HOME > INDUSTRY > NEWS > Sorex Announce Neosorexa Gold

   DATE: 9 September 2006   AUTHOR: EDITOR
     
 

A radical new bait technology introduced this autumn by leading pest management specialists, Sorex promises to dramatically increase the speed and reliability of farm
rat and mouse control while reducing its environmental risk by taking the greatest
possible advantage of rodents’ natural feeding behaviour

Unlike all other baits which are of a consistently uniform appearance, texture, taste and smell, Neosorexa Gold – the first bait employing this technology – includes a balance of patented foraging grain pellets of a clearly different size, colour, shape, texture, smell and taste to the treated cut wheat base.

By pandering to the natural preferences of foraging rodents for foodstsuffs with variety, the new bait helps overcome the instinctive wariness of rats to new foods while encouraging both rats and mice to feed for longer in the presence of alternative food sources.

“Ironically, we’ve developed our Fortec-branded technology from welfare studies designed to improve the well-being of captive rodents,” explains Sorex rodenticide development manager, Sharon Hughes. “Studies which show that their senses of taste, feel and sight as well as smell are critical factors governing food consumption.

“Quite simply, rats and mice will consume more of any foodstuff more rapidly and readily if it possesses a variety of different looks, feels, tastes and smells. This appears to make it altogether more immediately and universally appealing.

“Incorporating this understanding into a bait means more is eaten sooner, increasing the speed with which a lethal dose of rodenticide is consumed,” she points out. “Which, of course, allows the period over which baiting needs to continue to be reduced; and with it the risk to pets and other wildlife as well as to stored foods.”

Extensive scientific and field studies have enabled Sorex to perfect Fortec for the greatest overall rodent appeal by formulating foraging grain pellets of the optimum size, shape and texture; by using the optimum concentration of the most attractive flavouring; and by incorporating them in the treated bait at a carefully researched optimum level.

The net result is a novel cut wheat bait which controlled trials show has a Palatability Ratio (the standard industry measure of field acceptance) nearly three times that of the market-leading Neosorexa formulation with rats and almost twice its level with mice.

Furthermore, field trials show average rat bait takes for the first two days of treatment averaging an impressive 86% of pre-baiting levels compared with 68% for highly-valued standard Neosorexa.

“By appealing more completely to their natural feeding behaviour, Neosorexa Gold overcomes rats’ instinctive neophobia far more effectively than standard baits,” reports Sharon Hughes. “It also ensures rat and mouse bait takes continue to be high even with the availability of other attractive food sources.

“With good behavioural-led baiting planning and management, we have no doubt that Neosorexa Gold will be a major step forward in helping UK farmers tackle the growing challenge of ensuring safer and cost-effective rodent control to the best farm assurance standards.”

THINK RAT Guidance

To assist growers achieve better year-round control of rats and mice with programmes that take the greatest advantage of their natural behaviour, Sharon Hughes and independent expert, Adrian Meyer have jointly authored a special 12 page farm guide. Copies of the practical Think Rat Guide to Modern Farm Rodent Control are available free of charge from Sorex Technical Services on 0151 420 7151 or via www.sorex.com.


 

   
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