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LOCATION: HOME > INDUSTRY > NEWS > Yellow Pages Search for Best Business Name

   DATE: 23 July 2004   AUTHOR: EDITOR
     
 

Do you think your company has a winning name? If so, you could be in with a chance to win 5,000 as Yellow Pages, the UK's leading classified directory, is once again launching a nationwide search for Britain's 'Best Business Name', inviting businesses and the public to submit their nominations by August 31, 2004.

This year, twelve regional winners will each receive 500, while the national winner will be presented with 5,000.  In addition, Yellow Pages, is offering 500 to the person who nominates the Best Business Name 2004 national winner*.  To nominate a business name simply call 020 7009 2820 or e-mail bestnames@redconsultancy.com with your suggestion, your name and contact information.

Best Business Names 2004 follows the success of last year's inaugural competition in which was won by by Cornish landscape gardener The Lawnranger who said: "Lots of people rang up to say they had seen the business mentioned in the local papers. It generated a lot of interest and we received a lot of new business calls from people who had read about the competition. I enjoyed every moment of it and would really recommend taking part as it's a brilliant experience!"

Commenting on the key to competition success, Richard Duggleby, head of external relations at Yell, publisher of Yellow Pages directories, said: "We're looking for names that are both memorable and relevant to the business. Whether there's a pun in the title or clever use of wordplay, originality is crucial for success."
 

"Last year's campaign attracted so much attention that we've decided to run the competition again. There are plenty of businesses in the UK with humorous and imaginative names, and Yellow Pages wants to continue recognising and rewarding the best."

The Judging
From all nominations received, an expert panel will shortlist a top five in each of 12 regions, to include a regional winner. The 12 regional winners will then battle it out for the national title of Yellow Pages 'Best Business Name 2004'.  Last year's competition saw The Lawnranger, a one-man gardening business in Tintagel, Cornwall, scoop the national title. 

*Terms and conditions apply - available upon request

Best Business Name is defined as the most innovative, original, and humorous name agreed by the panel of experts.

For further information please contact:

The RED Consultancy:    The Yell PR Department
Simon Bear (020 7465 7717)    Emma Smailes, (0118 950 6444)
Sarita Bingeman (020 7465 7708)     Susannah Finn (0118 950 6650)

Yellow Pages
Yellow Pages directories are published by Yell, a leading international directories business operating in the classified advertising market through printed, online and telephone-based media. Yell's brands in the UK are Yellow Pages, Business Pages, Yell.com and Yellow Pages 118 24 7 and in the US, Yellow Book and Yellowbook.com, all of which are trademarks.

   
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